The automotive sector has experienced over the last 5 years strong development in Morocco on two fronts and Original Equipment Manufacturers. Recently, it has experienced the largest industrial discontinuity in Africa with the establishment of a Renault assembly place of 400,000 vehicles per year to run. The proposed € 1 billion investment would eventually create around 36,000 direct and indirect jobs and contribute to the massive and accelerated the automotive industry in Morocco.

The Moroccan automotive sector has very important development opportunities for the next decade.

Offer dedicated Morocco 

To exploit this potential, the Moroccan industrial strategy aims to strengthen the attractiveness of the Kingdom through the definition of an Offer Morocco dedicated to equipment suppliers and manufacturers.

The Offer Morocco for Automotive sector is oriented around three components :

The attractive incentive framework through :

• The status of free zone offering a full exemption from corporate tax for the first 5 years followed by a cap at 8.75%
• The installation aid of up to 10% of the total investment

The mechanism of development of skilled human resources, with :

• A support system  for operators in their training efforts in employment and continues
• A training plan tailored to the needs of the automotive sector

The diverse selection of properties and conforms to best international standards in the  Industrial Integrated Platforms dédiées et bénéficiant du statut de zone franche

Par ailleurs, des offres de financing  adaptées aux besoins des investisseurs dans le secteur automobile viennent compléter l’Offre Maroc.

Strong competitiveness on costs

Due to its geographical location, low cost of its labor and financial incentives it offers, Morocco has for the automotive sector a competitive advantage on costs:

Comparaison des coûts entre le Maroc et le sud de l’Europe pour certains postes financiers (à titre indicatif) :

- Cost of labor: : Up to -50 %
- IS (%): -100% (for 5 years)
- Transport: Up to 200%
                                                              >>  Total cost: Up to 30%

A socio-economic environment

In addition to the strategic measures adopted to strengthen the attractiveness of Morocco as a destination, the Kingdom has structural advantages, favorable to the emergence of a dynamic and competitive industrial base:

•   Geographical proximity (3h plane)
•   Political stability in a democratic and peaceful area
•   Culture of openness and tolerance
•   Recent favorable economic performance
•   Solid growth based on good fundamentals
•   Access to a market of one billion consumers
•   Skilled workforce, cost competitive

For more information on developing your business in Morocco, thank you to contact the Moroccan Agency of Development of Investment

Moroccan Agency of Development of Investment (AMDI)
Address: 32 rue Honain angle Avenue Michlifen
Agdal - Rabat, Morocco
Phone: + 212 537 67 34 20/21
Fax: + 212 537 67 34 17/42
Mehdi ELKHATIB : melkhatib@invest.gov.ma