Development of export market

The strategy adopted by the Ministry for Industry in collaboration with the Ministry of Foreign Trade, is to expand the export volume of textile and leather sectors in implementing a marketing plan targeting three types of products: 

• The fast fashion and ready-to-wear fashion
• Jeans and sportswear (with a priority on the EU, particularly Italy and Northern Europe)
• Niche products around three new segments: lingerie, home textiles and footwear (with a priority on the EU)

The promotion plan, set up on each of these product categories, consists of:

• Direct contacts with the leaders of brands targeted
• Business meetings with buyers both in Morocco and in the target countries
• Programs co-marketing with retail brands
• Of public relations and communication, especially via the media specialist
• Plan participation in events and fairs

 For more information on the National Strategy for Development and Export Promotion Export Plus Morocco, visit the website of the Ministry of Foreign Trade .

This approach aims to encourage the aggregation of companies focused on outsourcing by agents of international and domestic sourcing.

Also, to encourage the emergence of sourcing agents can aggregate the Moroccan companies continued to focus on subcontracting, the State agrees to establish an Offer Morocco Sourcing attractive target actors through:

• Encouragement on the activities carried out with the export base of subcontractors Moroccan
•  a supply of infrastructure and services dedicated to investors and consistent with best international standards, within the Industrial Integrated Platforms

Development on the domestic market

Parallel initiatives to export, it is essential to integrate the national market in a global vision. With a potential growth estimated at 60% in 2015, it constitutes a major opportunity for development.

The development of the domestic market will be built around two key areas :

• Development of modern distribution around 5 national distribution networks: these networks will be developed by firms in the Textile and Leather sector is the major groups active in the distribution in Morocco, with the possibility of concluding a joint venture between these two categories actors
• Development of 10 national brands or by companies or Textile & Leather by new entrepreneurs (creative, designers)

These objectives will be achieved through the mobilization of financing instruments for  SMEs, including Imtiaz, Moussanada Fund and Public / Private..

Development of Textile and Leather sector is, moreover, supported by the measures implemented following cross :

• Improving conditions for the logistic sector.
• The reduction of tariffs on inputs essential for the development of the Offer Supply Morocco and the emergence of Business Models to higher value added jobs in the clothing.
• The implementation of procurement platforms and new units finishing on core business (dyeing, printing).This will be achieved notably through the establishment of an Offer Morocco FIT (Finishing - Dyeing-Printing) composed of the following:

                  -  Support for the installation of up to 20% of total investment
                  -  Offers a diverse real estate and consistent with best international standards in of Industrial Integrated Platforms